The level of control you exercise relates to your ability to significantly direct or limit the franchisee`s business plan. Even if you don`t control most aspects of the franchisee`s business, if you make most of the suggestions above, then you`re probably franchising (rather than licensing) your business. Case law shows that a court qualifies a franchise agreement when there is, among other things, a chain of the same concept of shop, b) for the purpose of increasing the visibility of the chain, c) the franchisee having the right and power to use the franchisee`s logo for the sale of goods or services. In addition, the franchisee (d) provides the franchisee with know-how, such as working methods and techniques. Therefore, if a franchise structure is chosen, these elements should be governed by the franchise agreement. 2. .